Websites for hair, nail and beauty salons
Clients choose a salon on their phone. They check your prices, look at your work and want to book there and then, without ringing while you're busy with someone in the chair. I build websites for salons in and around York that work with the booking system you already use.
Keep your booking system, add a proper website
If you take bookings through Fresha, Booksy, Treatwell, Timely, Phorest or something similar, keep it. I add a clear "Book now" button to every page that goes straight to your booking page, and, where your system allows it, separate links for each service, so a client choosing a gel manicure lands on the right slot.
So why have a website at all? It's your own address that you can put on cards and Instagram. It shows your prices and policies in your words, and on some booking apps your profile sits right next to other salons nearby. Your site also gives Google a clear page to show when someone searches for a salon in your town.
No booking system yet? A simple request form that comes to your email, plus tap-to-call and WhatsApp buttons, works well for smaller salons and mobile therapists.
A price list people can actually read
Many salon sites show the price list as a photo of the printed one, which is hard to read on a phone and impossible for Google to read. I set it out as text, grouped the way clients think: cuts and styling, colour, nails, lashes and brows, treatments. Each service can show a "from" price and how long it takes.
Next to the prices go the things that save awkward conversations: whether colour or tints need a patch test first, your deposit and cancellation policy, and any extra charge for long or thick hair. You can change any of it yourself from the admin panel when prices go up.
Opening hours, late nights and the team
Show your hours clearly, including late-night openings and Saturdays, and put up a notice when you're closed for holidays or training. If clients ask for a particular stylist or technician, a short team section with their days and specialities helps them choose. That part is optional, and photos only go up if your team is happy with them.
Show your work without slowing the site down
A small gallery of your best photos does more than a long one. I compress each photo so the page still loads quickly on mobile data, then link to your Instagram for everything else. I don't usually embed a live Instagram feed: it tends to slow a page down and can stop working when Instagram changes things.
What it costs
- Quick fix, £60. Fixes to the site you already have, including Wix, Squarespace or WordPress: a working "Book now" button, an updated price list, correct hours.
- Refresh, from £250. Your current site rebuilt with a new look and moved to hosting with no monthly fee. Same web address.
- New site, from £350, half up front and half when it's live. For a salon with only an Instagram page or a booking app profile.
- Care plan, £45 a month. I keep the site running and backed up, and help when you're stuck. No contract, and my first 10 clients get the first 3 months free.
Your domain stays in your name and costs about £10 a year. More detail on how much a website costs in York.
I live in Easingwold and study in York, and I'm happy to pop into the salon at a quiet time. I cover York, Haxby, Selby and the towns around them.
Or run the instant website check on your salon's site first.